What we do...

With our unique position in the market, AttractionBiz operates in both the retail and attraction industry.
In addition to offering theming solutions for themed attractions, AttractionBiz advises the retail industry, and especially shopping centres, on how the implementation of attractions in the centers can create renewed footfall and revenue. 

Add fun to every purchase

To combat the rise of online sales, shopping centers must adopt the experience economy. Offering unique attractions like immersive playgrounds, VR experiences, and interactive zones draws diverse demographics, appealing to families and entertainment-seeking young adults. These experiences encourage prolonged visits, boosting store exploration and impulse buys. By transforming into destinations with vibrant atmospheres, shopping centers meet consumer demands for memorable, offline experience.

Our services include:

• Initial meeting - onsite at the shopping center. Review of customer segments, demographics, wishes for type of experiences, etc. In addition, visits to- and photo documentation of the location.

• Identification of at least 3 relevant attraction tenants and contacts.

• Direct introduction to key stakeholders - online or onsite at the shopping center.

• Implementation assistance and ongoing guidance for optimal experience integration.

Theme your dream

Step into wonder with AttractionBiz! We create magical environments, from pirate ships to dinosaur jungles and mystical temples. Every detail, big or small, is crafted to captivate. Transform your attraction into an unforgettable adventure. Dive into extraordinary realms where imagination meets reality! 

AttractionBiz business model is based on an extensive global network of craftsmen, freelancers and experts within the attraction industry. Each project is matched with relevant companies and specialties, which is why you, as an attraction, only pay for the specific service you need.

Our services include:

• Storytelling and concept design

• 3D visualization, CAD and 3D printing

• Graphic production, printing and Art Direction

• Craft work (carpenter, blacksmith etc.)

• Scenography, decoration and scenic paint work.

• Rock works

• Fiberglass work and production of decorations and props

• Project management and installation


Who we are...

Behind AttractionBiz is a familiar face. Lars Nielsen has worked in the attraction industry for more than 20 years and has many theming projects behind him.

Lars has the attraction industry at heart and started his career as a ride-op at Tivoli Gardens. Later, he got to know the industry even better in Tivoli's Marketing department, before he, a few years later, in MK Themed Attractions, gained an in-depth insight into themed production and installation.

Lars has worked with renowned attractions such as Liseberg, Tivoli, Europa Park, Phantasialand, LEGOLAND - just to name a few.

In addition Lars has, for a number of years, carried out committee work for IAAPA, where he currently sits on the European Manufacturers and Supplier committee.

Your project starts here...

+45 2213 5758